What is your domain worth?
An instant, indicative valuation from the things that actually move price — extension, length,
shape and real recorded demand — plus a live check on whether it is still available.
100of 100
shirts.com
Seven figures
This is one of ours — the figure above is our own valuation,
not a model estimate.
Held at $3,500,000.
Already registered
How that score was reached
+42
.COM extension The only extension with unqualified end-user demand.
+27
6 characters Short is the single strongest value signal.
+28
A real single word Genuine dictionary .com names are the scarcest asset in the market — this is a different class from an invented compound of the same length.
+10
Commercial category word Contains “shirts” — buyers in that trade search for exactly this.
+22
29 recorded enquiries Real buyers have asked about this name. The strongest signal there is.
Top-tier category .com, genuinely scarce
shirts.com is a plural single-word .com sitting on top of one of apparel's largest product categories — the kind of name that gets bought once a decade and never comes back to market. It carries its own traffic, its own credibility, and instant recognition without explanation. Held at $3,500,000, which is defensible for an asset with 29 recorded enquiries behind it.
What it has going for it
- Exact-match category term for a multi-billion-dollar retail vertical — no education needed with any buyer.
- Six characters, plural dictionary word, .com: no misspelling risk, no typing friction, no repeat-the-spelling phone call.
- 29 logged enquiries means demand is documented, not theoretical — that changes the negotiation posture entirely.
- Works equally as a retailer, a marketplace, or a print-on-demand platform, so the buyer pool isn't one company deep.
What holds it back
- Generic category names are hard to trademark and hard to defend, which reduces appeal to buyers who want legal exclusivity.
- The buyer set is large but slow — apparel groups and DTC brands move on annual budget cycles, so a seven-figure sale can take a year or more to land.
- Priced at $3.5M, most inbound enquiries will be tyre-kickers well under $100k; expect a low close rate on volume.
- Apparel is a cyclical, margin-thin sector; a downturn dulls appetite for large brand-asset spends.
Who buys it: A funded DTC apparel brand, a print-on-demand or custom-merch platform seeking category authority, or a large retail group consolidating a generic-domain portfolio.
What we'd do: Hold and sell only at the number — do not soften below seven figures on inbound pressure. Run it through a broker who can approach apparel groups and POD platforms directly rather than waiting for enquiries, and consider a lease-to-own or instalment structure to widen the pool of buyers who can reach $3.5M.
This is an indicative range from measurable characteristics — extension, length, shape and recorded demand. It is not a formal appraisal and cannot be: two names of identical length can differ a hundredfold on the strength of the words inside them. Treat it as a first read, not a price.
